Richard Reens is an award winning commercial director/dp whose innovative style and intimate approach lends the most beneficial, paramount experience to both clients and actors. Richard's knowledge and experience in the advertising industry combined with his intuitive perception of what appeals to any target audience has attracted an impressive list of clients from around the globe. His instinctual ability to appeal to a target audience is evident in his highly regarded season spots for Fox Television series "The OC". Richard has also directed jaw-dropping campaigns for Mercedes Benz, Hummer, Sony, and 7UP.

Richard's reputation has an international reach. His campaigns in Eastern Europe have impacted the advertising culture so strongly that they are now the focus of lectures in advertising conferences and have had significant impact on the advertising landscape in some areas.

At an early age, Richard chose to follow in the footsteps of his father who was a highly acclaimed photographer. At the age of 10, Richard was already shooting and developing his own pictures. Richard's excellence in still photography captured the attention of Neiman Marcus and Estée