Creative Profile

Grapefruit has over 15 years experience in network / cable TV industry specializing in Promotion, Branding, Commercials, Integrated Marketing and Digital Marketing Solutions. They were nominated in SHOOT magazines 2008 up and coming directors issue. From their strong track record successfully leading and formulating focused creative efforts with multi - functional teams (writers, graphic designers, marketers, producers and web designers). They focused on creative roles for VH-1 Networks and in creative leadership positions for On-Air-Creative. Grapefruit also has served in the capacity as independent directors of commercials, Music Videos and even fashion shows.

As part of a previous On-Air-Creative from 2001 through 2005 as Vice President of On-Air Creative, Grapefruit lead the creative team with a re-brand, development and execution of the new network image and new company logo for VH1, including all digital channels (VH1 Classic, VH1 Soul). They also created and launched the groundbreaking and highly successful Sunday night promotional block " VH1 CELEBREALITY " which achieved appointment viewing and increased ratings over 25 %. They worked closely with sales and digital departments to create promotional presentations and materials for new show launches (Surreal life, Breaking Bonaduce, Hogan Knows Best, Best Week Ever, Fabulous Life, etc). Their skills also lead the creative team in developing On-Air promotions, image spots, affiliate marketing, show host and performer / presenter spots for VH1 Special events, VH1 BIG in 2002 thru 2005, VH1 DIVAS, VH1 HIP-HOP HONORS and the ROCK AND ROLL HALL OF FAME.